Check out this answer by Toyin Jolapamo on TwoCents

Peter Kayode

Feb. 11, 2021, 1:59 p.m.

Hi, It's Peter. I asked the question on knowing your target audience's Psychographics, Motivational and Behavioral Traits. This is like a follow up question I am aware that there are several details when it comes to Positioning and Segmentations of brands. After properly defining your Target, How can you properly deduce your "Positioning Statement" ?

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Toyin Jolapamo Senior Digital Communic... @ Oando Plc

Lagos, Nigeria • Feb. 14, 2021, 1:58 a.m.

Hi Peter,

I think your positioning statement needs to take into account making your product seem meaningful and appealing to your niche audience. You want to focus on how the product/service appeals to them, and what makes your service/product stand out. Also think about your brands identity, values and your vision.

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