Check out this answer by Toyin Jolapamo on TwoCents

EBENEZER USIH

Feb. 10, 2021, 8:06 p.m.

Hi Toyin, thank you so much for your session today, it was an eye-opener. I have a question. How do businesses higher up in the value chain effectively utilise social media marketing, for example, a farmer can't just snap his farmland and #Land on instagram, that would be very awkward, but someone down the chain, like a retailer of processed agricultural goods can freely and easily advertise his product on social media.

1 Answer request

Toyin Jolapamo Senior Digital Communic... @ Oando Plc

Lagos, Nigeria • Feb. 14, 2021, 1:50 a.m.

Hi Ebenezer,

I think this is a really interesting question because a farmer can take great pictures of his/her products and share it on Instagram. It's all about creativity and how you are able to tell a story. His/Her problem will be less about the platform and the ability to reach his/her customers but more about exposure, he/she should definitely not be #land though because that isn't their product, depending on their products, they can look at more popular hashtags like #greens #healthyeating #organic, etc. I have a cousin who is pretty much a farmer, he also makes juices from his products, but check out his page, they sometimes just post images of the farm and the produce - @simplygreen.farms.

I hope this answers your question, if he doesn't feel free to clarify further.

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