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What's the best marketing communication mix to improve Consumer Retention?
Dr. Emmanuel Mogaji
Ultimately this depends on the type of business and the type of customers. Are they products you buy every day let say chocolate bar or an high involving product like Life insurance.  In retaining your customers, you want to make sure you COMMUNCIATE and ENGAGE with them. You want to keep them in the loop and you want them to have you at the back of their mind. Advertising is an integral part of the mix, you have direct marketing, possibly through email, educating them and telling them what's happening. We cant but mention social media (again depends on the product and audience).  As you can imagine, its a MIX, so you choose what to mix and how it can enhance your brand positioning. 
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