True
885;
Score | 244
Godwin Erite Project Manager @ Acceler8ed Marketing Services
Lagos, Nigeria
712
7223
106
64
In Business Development • 2 min read • Aug 13, 2024 12:59p.m.
Turning Graduates into Brand Gold
<p>Have you ever wondered how your school thrived with barely any ads? Students kept enrolling, drawn by the sense that they’d made the right choice. Those induction ceremonies and quotes from great alumni weren’t just traditions. They were shaping you for the long game, programming you to enhance the school’s brand equity. Why does your degree emphasize learning and character? The true value lies not in our behavior but in elevating the school's brand.</p><p>This is where collaboration comes in. Your achievements, both during and after your school years, become a unique selling point (USP) for your alma mater. Don’t be surprised if your school keeps tabs on you. When you excel and show ambition, you become a brand worth associating with. And if you proudly mention your school in public, you’re unwittingly promoting the brand a loyalist, a brand advocate without even realizing it.</p><p>I once saw a video where a little girl, when asked about her school, cheekily replied, “They don’t pay me for advertising.” It’s a truth many overlook: countless individuals unknowingly boost their school’s brand equity. As marketing and brand management gain traction, schools now recognize the power of these collaborations. Many even invite successful alumni back to inspire current students, fostering hope and relevance, and enhancing the school’s image.</p><p>This creates a win-win scenario a long-term collaboration where individual brands and educational institutions uplift each other. Schools gain brand promotion, and alumni solidify their legacy, intertwining their success with the school’s identity.</p><p>You paid to attend school, but the school gains more than just your fees. Education, as a business, plays the long game.</p><p>The educational brand is built on countless personal brands, staff and students alike. Yet, the true benefit shines through the students’ drive for success in the professional world.</p>
audio player insight avatar on TwoCents
Turning Graduates into Brand Gold
By Godwin Erite • 2 plays
0:00 / 0:00
Samuel Ibok
marketing brands longtermgoals brandcollaboration brandstrategy
Send tip
4
views 219
2 share

Other insights from Godwin Erite

Insights for you.
EVEN TECH BROS GET BROKE!
Samuel Ibok
Samuel Ibok
city icon on TwoCents Lagos, Nigeria
Business Development
EVEN TECH BROS GET BROKE!
 You'll agree with me that the world has changed and technology has been one of the major drivers of change. The nature and content of jobs have c...
1196 views
2 upvotes
1 comment
premium insight SO YOU THINK YOU CAN SELL
Samuel Ibok
Samuel Ibok
city icon on TwoCents Lagos, Nigeria
Business Development
SO YOU THINK YOU CAN SELL
 Hello everyone. I honestly feel like asking, "How market!" Lol. I'm guessing some of you have come across the statement, "Everyone is selling somet...
872 views
3 upvotes
0 comments
premium insight Monetizing Compliments
Samuel Ibok
Samuel Ibok
city icon on TwoCents Lagos, Nigeria
Business Development
Monetizing Compliments
 What crossed your mind when you saw the topic of this post? If you're like me, you'd probably start analysing whether it makes sense and how realis...
746 views
2 upvotes
1 comment
premium insight START UP AND DOWN!
Samuel Ibok
Samuel Ibok
city icon on TwoCents Lagos, Nigeria
Business Development
START UP AND DOWN!
 I think probably one of the craziest hurdles a startup can face is building the right team. The quote "teamwork makes the dream work" wasn't desi...
695 views
3 upvotes
1 comment
Don't hire your friends!
Samuel Ibok
Samuel Ibok
city icon on TwoCents Lagos, Nigeria
Business Development
Don't hire your friends!
 I'm sure someone reading this has a few points to justify the importance of having your friends as your employees. Well, you're probably right, but...
677 views
2 upvotes
2 comments
THE POWER OF COLLABORATIONS
Mwambo Kate
Mwambo Kate COO @ Enchird Technolog...
city icon on TwoCents Yaoundé, Cameroon
Business Development
THE POWER OF COLLABORATIONS
 You all can agree with me that , today’s world is interconnected . Personally, I’ve had enough to learn on the importance of building meaningful co...
672 views
2 upvotes
1 comment
EMPLOYEES ARE CUSTOMERS TOO!!!
Samuel Ibok
Samuel Ibok
city icon on TwoCents Lagos, Nigeria
Business Development
EMPLOYEES ARE CUSTOMERS TOO!!!
 Sometimes I wish most employers could learn to see their employees as customers or potential customers. But then, if wishes were horses, there woul...
622 views
3 upvotes
0 comments
The map and the ship
Samuel Ibok
Samuel Ibok
city icon on TwoCents Lagos, Nigeria
Business Development
The map and the ship
 I believe there's a reason children crawl before they walk. In the business sense, it's very rare to see a business start off flying. Skipping es...
601 views
2 upvotes
0 comments
Problems are Opportunities
Samuel Ibok
Samuel Ibok
city icon on TwoCents Lagos, Nigeria
Business Development
Problems are Opportunities
 What happens when you're not feeling well? You consult a doctor. What happens when the doctor's laptop is faulty? The doctor consults a system tech...
569 views
2 upvotes
1 comment
Do it ashamed!
Samuel Ibok
Samuel Ibok
city icon on TwoCents Lagos, Nigeria
Business Development
Do it ashamed!
 One of the many things I love about my mom is her ability to develop money-making strategies. In my not so long life, I've seen my mom do more th...
556 views
4 upvotes
0 comments
What is TwoCents? ×
+