True
346;
Samuel Ibok Writer @ The Handshake
city Lagos, Nigeria
1701
26500
319
68
In Business Development • 2 min read • Oct 25, 2022 17:12p.m.
The map and the ship

<span class="html-content"> <p>I believe there's a reason children crawl before they walk. In the business sense, it's very rare to see a business start off flying. Skipping essential steps in your business process may cost you later. These days, branding appears to be cheap, but it may cost you.&nbsp;</p><p>It'll cost you when you've not developed yourself to handle the responsibility that accompanies visibility. Visibility doesn't necessarily mean growth. In many regards, the traction you get could be short-lived.&nbsp;</p><p>Simply put, once visible isn't always visible. You could get obsolete.&nbsp;</p><p>As a business owner or entrepreneur, you must take your business to the point where it is known for "its quality" and customer satisfaction. The mistake most business people make, particularly young entrepreneurs, is to chase after visibility.&nbsp;</p><p>Again, branding is cheap, but it may cost you!</p> <p>Build first. If the foundation was faulty, the building would eventually collapse or no one would reside in it.&nbsp;</p><p>More customers doesn’t mean more money!&nbsp;</p><p>It means more work, more reviews, and if you flop, your own don finish!</p> <p>Build resilience, learn and master your craft, network, collaborate, think sustainability and later pay for promotions to make your business more visible.&nbsp;</p><p>I'm not saying it's not possible to brand yourself, get traction, and still be responsible. It's possible, but how many can do this without being distracted?&nbsp;</p><p>"The same light that reveals can also blind."</p> <p>"The map is as important as the ship".&nbsp;</p><p>Knowing where you're heading to is a good step, but transiting successfully is equally important.</p><p><br></p> <p>Fix your ship!</p> <p>Learn Unlearn Relearn </p> </span>

More insights from Samuel Ibok

2
views 233
0 share
Samuel Ibok is the most viewed writer in
Africa, Business Development, Nigeria, People and Society.
Hi, it's Samuel, thanks for reading my insights.
I'm a Creative Writer and Poet on a mission to Tell Stories That Torch! You can find some of my works below https://www.instagram.com/p...
Insights for you.
Samuel Ibok Writer @ The Handshake
city Lagos, Nigeria
In People and Society
The Matrix Reloaded: In God's Name
 I believe that "no matter how poor the African continent is, the economy of its churches remains buoyant." In many regards, they are our trophies a...
1502 views
4 upvotes
2 comments
Samuel Ibok Writer @ The Handshake
city Lagos, Nigeria
In Africa
The Resource Curse
 Whenever I think of the plight in Africa, a certain song from my childhood days comes to mind. Some have food but cannot eat; some can eat but...
876 views
5 upvotes
2 comments
Samuel Ibok Writer @ The Handshake
city Lagos, Nigeria
In Business Development
EVEN TECH BROS GET BROKE!
 You'll agree with me that the world has changed and technology has been one of the major drivers of change. The nature and content of jobs have c...
724 views
2 upvotes
1 comment
Samuel Ibok Writer @ The Handshake
city Lagos, Nigeria
In Nigeria
The Land of Promise
 Most people live their lives without seeing true beauty. Most Nigerians think they've seen it all because they've been to a few places. My dear com...
422 views
4 upvotes
0 comments
Samuel Ibok Writer @ The Handshake
city Lagos, Nigeria
In Business Development
SO YOU THINK YOU CAN SELL
 Hello everyone. I honestly feel like asking how market! Lol. I'm guessing some of you have come across the statement "everyone is selling som...
375 views
2 upvotes
0 comments
Samuel Ibok Writer @ The Handshake
city Lagos, Nigeria
In Relationships
Before I do
 I come to you today as a preacher of love, the liquid metal, and the Idaboski pahose! I want to lend credence to an idea common to most people ...
364 views
1 upvote
0 comments
Samuel Ibok Writer @ The Handshake
city Lagos, Nigeria
In People and Society
BROTHERHOOD
 Looks right, looks left Clears browser history Repeats I can still remember the first day I saw you. I remember where I was and who I wa...
356 views
5 upvotes
0 comments
Samuel Ibok Writer @ The Handshake
city Lagos, Nigeria
In People and Society
SOCIETY SAID
 Whether or not you believe, the thought pattern in every clime influences the actions and inactions of its residents. It's crazy how the ideas of d...
355 views
4 upvotes
0 comments
Samuel Ibok Writer @ The Handshake
city Lagos, Nigeria
In Business Development
Monetizing Compliments
What crossed your mind when you saw the topic of this post? If you're like me, you'd probably start analysing whether it makes sense and how realis...
350 views
2 upvotes
1 comment
Samuel Ibok Writer @ The Handshake
city Lagos, Nigeria
In Companies and Firms
Bedrooms and Boardrooms
 Read with your mind! One of the crazy things about the post-Covid era is the discussion about the ideal work environment. While we await the w...
333 views
3 upvotes
0 comments
What is TwoCents? ×