<p>The best businesses often start when someone solves a problem they personally face. If you wouldn't use your own product every day, it's hard to convince others to. </p><p><br/></p><p>Ask yourself honestly: </p><p><strong>"Do I really need this? Would I pay for this with my own money?"</strong></p><p>Products built from real personal needs work better and last longer.</p><p><strong>Why This Works</strong></p><p>1. <strong>You get the problem</strong></p><p> - No one understands the issue better than someone who deals with it daily. </p><p><br/></p><p>2. <strong>You'll care more</strong></p><p> - When it's your problem, you'll work harder to fix it right. </p><p><br/></p><p>3. <strong>People trust real users</strong></p><p> - It's easier to sell something when you actually use it yourself. </p><p><br/></p><p>4. <strong>You're the best tester</strong></p><p> - If it works for you, it can work for others like you. </p><p><strong>Real Examples</strong></p><p>- <strong>Canva</strong>: Made because the founder got frustrated with hard-to-use design software. </p><p>- <strong>Glossier</strong>: Created after the founder spent years writing about what beauty products should exist. </p><p>- <strong>Superhuman</strong>: Built because the founder wanted a better way to handle his own emails. </p><p><strong>Simple Truth</strong></p><p><strong>"Build something you need, and others will need it too."</strong></p><p><br/></p><p><strong>Picture this</strong>: A founder using their own product at their desk, with notes about improvements nearby. </p><p><br/></p>
At the end of each month, we give out cash prizes to 5 people with the best insights in the past month
as well as coupon points to 15 people who didn't make the top 5, but shared high-quality content.
The winners are NOT picked from the leaderboards/rankings, we choose winners based on the quality, originality
and insightfulness of their content.
Here are a few other things to know
1
Quality over Quantity — You stand a higher chance of winning by publishing a few really good insights across the entire month,
rather than a lot of low-quality, spammy posts.
2
Share original, authentic, and engaging content that clearly reflects your voice, thoughts, and opinions.
3
Avoid using AI to generate content—use it instead to correct grammar, improve flow, enhance structure, and boost clarity.
4
Explore audio content—high-quality audio insights can significantly boost your chances of standing out.
5
Use eye-catching cover images—if your content doesn't attract attention, it's less likely to be read or engaged with.
6
Share your content in your social circles to build engagement around it.
Contributor Rankings
The Contributor Rankings shows the Top 20 Contributors on TwoCents a monthly and all-time basis.
The all-time ranking is based on the Contributor Score, which is a measure of all the engagement and exposure a contributor's content receives.
The monthly score sums the score on all your insights in the past 30 days. The monthly and all-time scores are calcuated DIFFERENTLY.
This page also shows the top engagers on TwoCents — these are community members that have engaged the most with other user's content.
Contributor Score
Here is a list of metrics that are used to calcuate your contributor score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
4
Comments (excluding replies)
5
Upvotes
6
Views
1
Number of insights published
2
Subscriptions received
3
Tips received
Below is a list of badges on TwoCents and their designations.
Comments