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Virtual Financial Operations Virtual Assistant (In Training) @ University of Abuja
Propaganda I'm Not Falling For: More Expensive = Better Quality
<p>Welcome back to my ongoing series on the "propaganda" I’m just not buying into. Today, I'm tackling a belief that's deeply embedded in our consumer culture: the idea that a higher price tag automatically means better quality.</p><p><br/></p><p>This form of propaganda is powerful because it leverages our desire for excellence and our fear of being cheap or making a bad investment. Marketers use pricing as a psychological tool, creating an aura of exclusivity and superior craftsmanship around an item simply by giving it a premium price. The message is subtle but clear: if you can afford it, it must be the best; if you can't, you're settling. This creates a perceived value that may have little to do with the actual materials, durability, or functionality of the product itself. We're sold an experience and a status symbol, not just a product.</p><p><br/></p><p>I'm not falling for it. I believe in a more honest assessment of value. My personal philosophy is to be a savvy consumer who looks beyond the price tag to the actual facts: What are the materials? How was it made? What do trusted, independent reviews say about its long-term performance? I've learned from experience that a beautifully-branded, expensive item can be outperformed by a less-marketed, more affordable alternative. The propaganda of "premium pricing" often tricks us into paying for an image rather than for genuine quality.</p><p><br/></p><p>True quality isn't about the cost; it's about durability, thoughtful design, and a product that genuinely serves its purpose. By focusing on these factors, I'm able to make choices that are not only better for my wallet but also more aligned with a sustainable and mindful approach to consumption.</p>
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