True
811;
Score | 204
Samuel Ibok Marketing Supervisor @ Crusader Sterling...
city Lagos, Nigeria
2226
49459
390
95
In Business Development • 2 min read • Jun 01, 2024 17:22p.m.
Partnerships
<p>This morning, I went to buy just Akara, but I ended up buying Akara, bread, and Ogi. Here's the point: the lady selling Akara equally sells Ogi. The vendor selling bread only kept her stock beside the Akara spot. On Wednesday, I bought bottled water beside a construction site on my street. There were 2 vendors, one selling ewagoin and bread and the other selling water and drinks. Sometimes the best way to scale is to partner with someone else. The bread vendor will definitely gain traction by positioning herself next to the Akara seller. This makes a lot of sense because akara and bread are a great mix.&nbsp;</p><p>Sometimes we struggle to grow in our respective fields because we want to do things by ourselves. I understand the fear that your idea can be stolen by someone with better capital and great execution skills, but that should not stop you from partnering for growth. If partnerships weren't important, Instagram wouldn't have the collaboration feature.&nbsp;</p><p>It's wise to find those doing something in your niche and reach a mutually beneficial agreement. The truth is that there are instances where you would not gain as much as your partner, but it is still worth it. Some of us are just too proud to partner with others. Well, pride goes before a fall. I'm sure you've seen a Pepsi advertisement with Messi. Both parties will benefit. The company is basically plugging into the fan base of Messi, who I believe are mainly young and energetic people.&nbsp;</p><p>Don't overwhelm yourself with the mindset that you must have a big budget before you can gain more visibility. Sometimes our shine is tied to other people. Collaboration is so underrated, but it's a good avenue to scale. Your music Goats equally have features on their albums. The Odogwu himself, Oluwa Burna, was recently featured on the remix of Tshwala Bam. Posting articles on TwoCents has given me more visibility and I don't necessarily have to build my own blog or website. On the other hand it equally benefits TwoCents in terms on website Traffic.&nbsp;</p><p>Please be very careful and intentional when entering into a partnership. If your goals don't align, you can leave. Collaboration shouldn't be a death sentence.</p><p>Be wise!</p><p>Alone, we can do so little; together, we can do so much. "Helen Keller"</p>
Partnerships
By Samuel Ibok
0:00 / 0:00
Queensley Okon Mwambo Kate Esther Omemu
partnership unity growth
|
If you like my insights, you can encourage me by sending a TIP. Thank you!
THIS INSIGHT HAS STARTED RECEIVING TIPS
Send tip
3
views 179
1 share
Samuel Ibok is the most viewed writer in
Business Development, Companies and Firms, Content Creators, Fitness and Body Building, Nigeria.
Hi, it's Samuel, thanks for reading my insights.
I'm a Creative Writer and Poet on a mission to Tell Stories That Torch! You can find some of my works below https://www.instagram.com/p...

Other insights from Samuel Ibok

Insights for you.
Samuel Ibok Marketing Supervisor @ Crusader Sterling...
city Lagos, Nigeria
In People and Society
The Matrix Reloaded: In God's Name
 I believe that "no matter how poor the African continent is, the economy of its churches remains buoyant." In many regards, they are our trophies a...
1901 views
6 upvotes
3 comments
Samuel Ibok Marketing Supervisor @ Crusader Sterling...
city Lagos, Nigeria
In Africa
The Resource Curse
 Whenever I think of the plight in Africa, a certain song from my childhood days comes to mind. Some have food but cannot eat; some can eat but...
1126 views
6 upvotes
2 comments
Samuel Ibok Marketing Supervisor @ Crusader Sterling...
city Lagos, Nigeria
In Business Development
EVEN TECH BROS GET BROKE!
 You'll agree with me that the world has changed and technology has been one of the major drivers of change. The nature and content of jobs have c...
956 views
2 upvotes
1 comment
Samuel Ibok Marketing Supervisor @ Crusader Sterling...
city Lagos, Nigeria
In Business Development
SO YOU THINK YOU CAN SELL
 Hello everyone. I honestly feel like asking, "How market!" Lol. I'm guessing some of you have come across the statement, "Everyone is selling somet...
635 views
3 upvotes
0 comments
Samuel Ibok Marketing Supervisor @ Crusader Sterling...
city Lagos, Nigeria
In Nigeria
The Land of Promise
 Most people live their lives without seeing true beauty. Most Nigerians think they've seen it all because they've been to a few places. My dear com...
625 views
5 upvotes
1 comment
Samuel Ibok Marketing Supervisor @ Crusader Sterling...
city Lagos, Nigeria
In Business Development
Monetizing Compliments
 What crossed your mind when you saw the topic of this post? If you're like me, you'd probably start analysing whether it makes sense and how realis...
577 views
2 upvotes
1 comment
Samuel Ibok Marketing Supervisor @ Crusader Sterling...
city Lagos, Nigeria
In Mental Health
Broken Mirrors
 I've been on this green planet for 25 years, and I can tell you that humans are capable of great things. We are equally capable of terrible things....
550 views
2 upvotes
1 comment
Samuel Ibok Marketing Supervisor @ Crusader Sterling...
city Lagos, Nigeria
In Companies and Firms
Bedrooms and Boardrooms
 Read with your mind! One of the crazy things about the post-Covid era is the discussion about the ideal work environment. While we await the w...
540 views
3 upvotes
0 comments
Samuel Ibok Marketing Supervisor @ Crusader Sterling...
city Lagos, Nigeria
In Literature, Writing and Blogging
THE MEETING
 Sometimes it takes one meeting for our lives to change forever. It was never Femi's intention to join the league of exceptional gentlemen know...
538 views
8 upvotes
5 comments
Samuel Ibok Marketing Supervisor @ Crusader Sterling...
city Lagos, Nigeria
In Literature, Writing and Blogging
OMÓ ÉSAN
 They say the apple does not fall far from the tree, but I was the exception, or I was supposed to be. I grew up hating my parents, who died when I ...
530 views
10 upvotes
4 comments
What is TwoCents? ×