TwoCents | OWN GOALS - by Samuel Ibok

For those who watch soccer, you'd agree with me that most teams would want to win every game. But then, that's not possible. You could go a season without loosing but you may draw some games. Sometimes a draw tastes like victory. Every business or organisation has goals which are deeply tied to their vision. The plan could be to attain these goals annually or quarterly. Having goals are important as it gives everyone a sense of direction and they could work in unity knowing fully well that there's a common goal. Organisations with a larger workforce would typically communicate the role of respective departments in the pursuit of the goals. This is undoubtedly vital as it would prevent clashes between departments. Organisations with a larger workforce would typically communicate the role of respective departments in the pursuit of the goals. This is undoubtedly vital as it would prevent clashes between departments. I think most people have probably heard of the concept of SMART goals. S- specific M-Mearsurable A-Achievable R-Realistic T-Timely It is one thing to know about this concept and another thing to apply it properly. In essence, some organisations do not know how to properly articulate their goals. I believe this is a knowledge problem which shouldn't last beyond a minute in this global village due to easy access to Information/technology. Ideation must be followed with execution or else one would land in frustration! Lol, I had to just make it rhyme 😂 Please focus! In the main, it is possible for organisations to mistakenly set "OWN GOALS ". This is quite similar to soccer where no one wants to score their own team and be the reason for their teams loss. Well, a come back is possible but not in all cases. Your quest for profit should not drive you into setting unreasonable targets. Remember these targets would be met by humans who are in many regards limited and can get exhausted. Exhaustion means less productivity. It is possible for Employers, particularly those with prowess in communication to motivate employees to pursue targets when in fact those targets are not realistic. Also, some employees are results-oriented and may not necessarily need an extra push. "The idea of selling hope to people can be very tricky and it could be fruitless sometimes". You shouldn't attempt to erect a high rising building on sinking sand.  No be juju be that!From experience, i can state unapologetically that there is a thin line between hope and despair. Not all targets would be met. Like we say in Nigeria, "I cannot come and kill myself"! You shouldn't either!The point to note is that we must be meticulous in goal setting. There's always room for improvement. If you faint in the day of adversity learn and try again. In other words, If you fail to meet your targets learn and try again. It's not the end of the world. Failure is an opportunity to learn. Its just a knowledge gap!Standing on the shoulder of giants doesn't imply standing on the shoulder of friends and colleagues alone. I suggest learning from your competitors.Please, don't set goals that would carry your business to where you no know!Learn Unlearn Relearn

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