<blockquote><strong style=""><sub>Nicholas Carr once said What the Net does is shift the emphasis of our intelligence away from what might be called a meditative or contemplative intelligence and more toward what might be called a utilitarian intelligence The price of zipping among lots of bits of information is a loss of depth in our thinking.”</sub></strong></blockquote><p><sub><br/></sub></p><p><sub>What does that mean? </sub></p><p><sub><br/></sub></p><p><sub>Meditative intelligence is when you sit down and think about something. You read something you. Think about it and then you think some more. That is how you really understand things.</sub></p><p><sub><br/></sub></p><p><sub>On the other hand utilitarian intelligence is when you just want a quick answer. You want to know something now so you can move on to the next thing. It is like when you search for something on Google like "how to boil an egg". Then you close the page.</sub></p><p><sub><br/></sub></p><p><sub>Carr is saying the internet is making us choose fast thinking over deep thinking. And when we keep jumping from one post to another, we stop thinking deeply. That’s the price. </sub></p><p><sub><br/></sub></p><p><sub>So has social media replaced books as the real driver of knowledge and influence? </sub></p><p><sub><br/></sub></p><p><sub>For influence, yes. That one is clear. </sub></p><p><sub><br/></sub></p><p><sub>One video started <a class="tc-blue external-link" href="https://twocents.space/insights/tag/endsars" rel="noopener noreferrer" target="_blank">#EndSars</a>. One tweet can make the whole country talk about one person for 3 days. One TikTok can make a new slang spread in one week. </sub></p><p><sub>Social media decides what we talk about today. It’s fast. Books cannot do that now. </sub></p><p><sub><br/></sub></p><blockquote><sub>But Carr gave another warning. He said: “In the long run, the Net may well turn out to be the greatest medium for mental junk food that we’ve ever invented.” </sub></blockquote><p><sub><br/></sub></p><p><sub>Mental junk food. That’s it. </sub></p><p><sub><br/></sub></p><p><sub>I have done it myself. I shared a post about “how to save money” and if you ask me to explain it now, I will just laugh. I watched a 1 minute video about “signs you’re stressed” and felt okay for 1 minute. Then I scrolled and forgot. </sub></p><p><sub><br/></sub></p><p><sub>That is not knowledge. That is just zipping. </sub></p><p><sub><br/></sub></p><p><sub>You can’t zip through Things Fall Apart and understand Okonkwo. You have to read from the beginning. The wrestling, the farm, the exile, up to the end. </sub></p><p><sub><br/></sub></p><p><sub>Books make you sit down. Social media makes you keep moving. </sub></p><p><sub><br/></sub></p><p><sub>A tweet can be deleted. A video can be changed. But a book you read last year still has the same words on page 50. Nobody can change it after you’ve read it. </sub></p><p><sub><br/></sub></p><p><sub>But the other side of this argument is strong.</sub></p><p><sub>There’s a case that social media has replaced books for knowledge too. And it’s worth hearing.</sub></p><p><sub><br/></sub></p><p><sub>First books can be slow. Not everyone has access to them. That is true. A book can cost a lot of money. Data for a week can teach you many things. YouTube has lectures from Harvard and TikTok has doctors explaining things in short videos. For some people social media is the only way they can learn.</sub></p><p><sub><br/></sub></p><p><sub>Second social media can also be deep and meaningful. There are threads that explain things better than my teacher did in school. There are long videos that explain important topics like trauma, history and science. Not everything on media is quick and superficial. Some creators really teach you things. If you follow the people you can learn a lot.</sub></p><p><sub><br/></sub></p><p><sub>Books can also be useless. Not every book is deep and meaningful. Some books lie. Some books are boring and teach you nothing. Just because it is printed does not mean it is true. </sub></p><p><sub>So maybe the problem is not media versus books but how we use them.</sub></p><p><sub><br/></sub></p><p><sub>I will give you an example. I saw a thread about "3 Money Habits That Keep You Broke". I read it. I retweeted it. Said "yes this is me". I felt smart for a minute Then I scrolled and forgot. I did not change my habits I did not save any money. That’s utilitarian intelligence. Fast label, no depth.</sub></p><p><sub><br/></sub></p><p><sub>My friend Victor did something different. He saw the thread and then he went and bought a book on personal finance He read one chapter every night for a month. He opened a spreadsheet to track his money. He called me to cancel our shawarma plan. That’s meditative intelligence. He didn’t just zip. </sub></p><p><sub><br/></sub></p><p><sub>So the question is real. Social media can teach us things and books can fail. The tool is not the problem we are.</sub></p><p><sub><br/></sub></p><p><sub>Here is why I still agree with Nicholas Carr.</sub></p><p><sub><br/></sub></p><p><sub>Even if social media can teach us things it does not want to. The app is designed to make us skip through things quickly. The algorithm rewards superficial content, not deep and meaningful content. You have to fight the app to learn something. With books you have to fight yourself to stop learning.</sub></p><p><sub><br/></sub></p><p><sub>That is the difference.</sub></p><p><sub><br/></sub></p><p><sub>So did social media replace books?</sub></p><p><sub><br/></sub></p><p><sub>For influence yes. It owns what we talk about.</sub></p><p><sub><br/></sub></p><p><sub>For knowledge no. Not yet. Because we are still skipping through things quickly, We chose thinking over deep thinking. We chose junk food over real food.</sub></p><p><sub><br/></sub></p><p><sub>Nicholas Carr was right The internet changed us.</sub></p><p><sub><br/></sub></p><p><sub>We have more information than our parents had but we do not think more deeply, than them.</sub></p>
At the end of the month, we give out prizes in 3 categories: Best Content, Top Engagers and
Most Engaged Content.
Best Content
Top Engagers
Most Engaged Content
Best Content
We give out cash prizes to 7 people with the best insights in the past month. The 7 winners are picked
by an in-house selection process.
The winners are NOT picked from the leaderboards/rankings, we choose winners based on the quality, originality
and insightfulness of their content.
Here are a few other things to know for the Best Content track
1
Quality over Quantity — You stand a higher chance of winning by publishing a few really good insights across the entire month,
rather than a lot of low-quality, spammy posts.
2
Share original, authentic, and engaging content that clearly reflects your voice, thoughts, and opinions.
3
Avoid using AI to generate content—use it instead to correct grammar, improve flow, enhance structure, and boost clarity.
4
Explore audio content—high-quality audio insights can significantly boost your chances of standing out.
5
Use eye-catching cover images—if your content doesn't attract attention, it's less likely to be read or engaged with.
6
Share your content in your social circles to build engagement around it.
Top Engagers
For the Top Engagers Track, we award the top 3 people who engage the most with other user's content via
comments.
The winners are picked using the "Top Monthly Engagers" tab on the rankings page.
Most Engaged Content
The Most Engaged Content recognizes users whose content received the most engagement during the month.
We pick the top 3.
The winners are picked using the "Top Monthly Contributors" tab on the rankings page.
Contributor Rankings
The Rankings/Leaderboard shows the Top 20 contributors and engagers on TwoCents a monthly and all-time basis
— as well as the most active colleges (users attending/that attended those colleges)
The all-time contributors ranking is based on the Contributor Score, which is a measure of all the engagement and exposure a contributor's content receives.
The monthly contributors ranking tracks performance of a user's insights for the current month. The monthly and all-time scores are calcuated DIFFERENTLY.
This page also shows the top engagers on an all-time & monthly basis.
All-time Contributors
All-time Engagers
Top Monthly Contributors
Top Monthly Engagers
Most Active Colleges
Contributor Score
The all-time ranking is based on users' Contributor Score, which is a measure of all
the engagement and exposure a contributor's content receives.
Here is a list of metrics that are used to calcuate your contributor score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
Subscriptions received
2
Tips received
3
Comments (excluding replies)
4
Upvotes
5
Views
6
Number of insights published
Engagement Score
The All-time Engagers ranking is based on a user's Engagement Score — a measure of how much a
user engages with other users' content via comments and upvotes.
Here is a list of metrics that are used to calcuate the Engagement Score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
A user's comments (excluding replies & said user's comments on their own content)
2
A user's upvotes
Monthly Score
The Top Monthly Contributors ranking is a monthly metric indicating how users respond to your posts, not just how many you publish.
We look at three main things:
1
How strong your best post is —
Your highest-scoring post this month carries the most weight. One great post can take you far.
2
How consistent the engagement you receive is —
We also look at the average score of all your posts. If your work keeps getting good reactions, you get a boost.
3
How consistent the engagement you receive is —
Posting more helps — but only a little.
Extra posts give a small bonus that grows slowly, so quality always matters more than quantity.
In simple terms:
A great post beats many ignored posts
Consistently engaging posts beat one lucky hit
Spamming low-engagement posts won't help
Tips, comments, and upvotes from others matter most
This ranking is designed to reward
Thoughtful, high-quality posts
Real engagement from the community
Consistency over time — without punishing you for posting again
The Top Monthly Contributors leaderboard reflects what truly resonates, not just who posts the most.
Top Monthly Engagers
The Top Monthly Engagers ranking tracks the most active engagers on a monthly basis
Here is what we look at
1
A user's monthly comments (excluding replies & said user's comments on their own content)
2
A user's monthly upvotes
Most Active Colleges
The Most Active Colleges ranking is a list of the most active contributors on TwoCents, grouped by the
colleges/universities they attend(ed)
Here is what we look at
1
All insights posted by contributors that attended a particular school (at both undergraduate or postgraduate levels)
2
All comments posted by contributors that attended a particular school (at both undergraduate or postgraduate levels) —
excluding replies
Below is a list of badges on TwoCents and their designations.
Comments