<p>With every age, with every innovation, with every advancement, there must be detractors. Nay sayers that cling tightly to the ways of old. There was the age of the scribes, painstakingly emptying pots of ink turning blank pages of paper and parchment into neat scribbles and strokes that contain reality. Then came the printing press and the scribe in all his sagely significance, succumbed to obsoletion. Then knowledge became wind. It spread, it permeated, it multiplied and built homes not only within a special class but knowledge became accessible to most, populating the minds of the populace. </p><p><br/></p><p>Knowledge drove progress. Ideas were born. Ideas were spread and Ideas gave rise to even more ideas. Like a unicellular organism knowledge grew at exponential rates. Books were the helmsmen that propelled mankind as a species. Art, history, the sciences where all burdens delivered to us on the spines of books. Born in minds. Carried in books. And mankind continued to advance. </p><p><br/></p><p>Come the 21st century, the internet had reduced the world in time and space and spread webs over the earth in its civilizational vastness. Now the corners of the earth have folded unto one another. Knowledge became merely information and the hierarchy of teacher and taught became blurred. Knowledge can now be obtained without strenuous consultations of library shelves and their occupants. A tap of the finger, a swipe, a scroll and one interacts with what he deems to be knowledge.</p><p>Yet, there is a difference between knowledge and the illusion of knowledge. The latter seems everyday to be more and more pervasive. Knowledge, true knowledge, is built by depth of interactions of the mind with content not by mere interactions themselves. The world is now populated with self-proclaimed scholars that believe the ways of the world are unraveled by bits and pieces of information they receive in short packets of time. How many times will you hear individuals peddling statistics or supposed facts about matters with all the authority of a scholar without ever once having a cognitive interaction with the truth of the information they peddle?</p><p>The age of the parrot. Repeating what we heard not what we read, not what we studied not what we understood. </p><p>However, access to information does not equate assimilation and comprehension of knowledge. Books are still relevant. Knowledge, true knowledge will never be in a lack of adherents. Mankind will always crave depth and understanding. That is why books endure, that is why books persevere. No matter how much shallow scholarship exists parroting bite-sized information, no matter how much information attempts to replace knowledge. Books still evade the barrel of obsoletion. Man craves depth, man craves reliability, man craves authenticity and man craves truth.</p><p>That is why social media cannot become a substitute. It is a complement, a gate, an entry point into learning rather than the new library. As long as man continues his quest for knowledge, the book will always be the search space. </p><p>The question we should ask is not whether social media has replaced books as the main source of knowledge. The real question to ask is… Is man’s hunger for knowledge on a decline?</p>
At the end of the month, we give out prizes in 3 categories: Best Content, Top Engagers and
Most Engaged Content.
Best Content
Top Engagers
Most Engaged Content
Best Content
We give out cash prizes to 7 people with the best insights in the past month. The 7 winners are picked
by an in-house selection process.
The winners are NOT picked from the leaderboards/rankings, we choose winners based on the quality, originality
and insightfulness of their content.
Here are a few other things to know for the Best Content track
1
Quality over Quantity — You stand a higher chance of winning by publishing a few really good insights across the entire month,
rather than a lot of low-quality, spammy posts.
2
Share original, authentic, and engaging content that clearly reflects your voice, thoughts, and opinions.
3
Avoid using AI to generate content—use it instead to correct grammar, improve flow, enhance structure, and boost clarity.
4
Explore audio content—high-quality audio insights can significantly boost your chances of standing out.
5
Use eye-catching cover images—if your content doesn't attract attention, it's less likely to be read or engaged with.
6
Share your content in your social circles to build engagement around it.
Top Engagers
For the Top Engagers Track, we award the top 3 people who engage the most with other user's content via
comments.
The winners are picked using the "Top Monthly Engagers" tab on the rankings page.
Most Engaged Content
The Most Engaged Content recognizes users whose content received the most engagement during the month.
We pick the top 3.
The winners are picked using the "Top Monthly Contributors" tab on the rankings page.
Contributor Rankings
The Rankings/Leaderboard shows the Top 20 contributors and engagers on TwoCents a monthly and all-time basis
— as well as the most active colleges (users attending/that attended those colleges)
The all-time contributors ranking is based on the Contributor Score, which is a measure of all the engagement and exposure a contributor's content receives.
The monthly contributors ranking tracks performance of a user's insights for the current month. The monthly and all-time scores are calcuated DIFFERENTLY.
This page also shows the top engagers on an all-time & monthly basis.
All-time Contributors
All-time Engagers
Top Monthly Contributors
Top Monthly Engagers
Most Active Colleges
Contributor Score
The all-time ranking is based on users' Contributor Score, which is a measure of all
the engagement and exposure a contributor's content receives.
Here is a list of metrics that are used to calcuate your contributor score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
Subscriptions received
2
Tips received
3
Comments (excluding replies)
4
Upvotes
5
Views
6
Number of insights published
Engagement Score
The All-time Engagers ranking is based on a user's Engagement Score — a measure of how much a
user engages with other users' content via comments and upvotes.
Here is a list of metrics that are used to calcuate the Engagement Score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
A user's comments (excluding replies & said user's comments on their own content)
2
A user's upvotes
Monthly Score
The Top Monthly Contributors ranking is a monthly metric indicating how users respond to your posts, not just how many you publish.
We look at three main things:
1
How strong your best post is —
Your highest-scoring post this month carries the most weight. One great post can take you far.
2
How consistent the engagement you receive is —
We also look at the average score of all your posts. If your work keeps getting good reactions, you get a boost.
3
How consistent the engagement you receive is —
Posting more helps — but only a little.
Extra posts give a small bonus that grows slowly, so quality always matters more than quantity.
In simple terms:
A great post beats many ignored posts
Consistently engaging posts beat one lucky hit
Spamming low-engagement posts won't help
Tips, comments, and upvotes from others matter most
This ranking is designed to reward
Thoughtful, high-quality posts
Real engagement from the community
Consistency over time — without punishing you for posting again
The Top Monthly Contributors leaderboard reflects what truly resonates, not just who posts the most.
Top Monthly Engagers
The Top Monthly Engagers ranking tracks the most active engagers on a monthly basis
Here is what we look at
1
A user's monthly comments (excluding replies & said user's comments on their own content)
2
A user's monthly upvotes
Most Active Colleges
The Most Active Colleges ranking is a list of the most active contributors on TwoCents, grouped by the
colleges/universities they attend(ed)
Here is what we look at
1
All insights posted by contributors that attended a particular school (at both undergraduate or postgraduate levels)
2
All comments posted by contributors that attended a particular school (at both undergraduate or postgraduate levels) —
excluding replies
Below is a list of badges on TwoCents and their designations.
Comments