True
My Earnings
NEW
Feed
Sessions
Spaces
Post insight
About
Sponsor a Session
FAQs
Contact
Terms of Use and Privacy Policy
Login
Create account
Sessions
Spaces
About
Contact
FAQs
Terms of Use
Login
Create account
398;
Samuel Ibok
Writer @ The Handshake
Lagos, Nigeria
1701
26501
319
68
In
Business Development
•
2 min read
•
Nov 02, 2022 06:55a.m.
It's a copy!
<span class="html-content"> <p>I dare say that everything has a copy. Yes, everything. For those residing in Nigeria, you should know by now that every state has a catch phrase. For example, Benue- food basket of the nation; Akwa Ibom- land of promise; etc. For me, the most remarkable is Lagos: "This is Lagos!"... Crazy, innit? </p><p>Most organisations take copywriting seriously because it has the potential to generate new leads and revenue through conversions. Copywriting is basically selling with words. </p><p>It is about telling stories that touch and sell... </p><p>Feel free to use my definition, but please credit me! </p><p>The ultimate copy can sometimes come from a spark or something unusual. However, there are other factors to consider. First, your target audience. You must meticulously study and understand the lingo of your target audience. Notably, you need to understand their psychometrics and status. This would in turn determine the tone of your copy. Some words, I believe, are better suited to products aimed solely at women.</p><p>You don't sell guns with love words, or maybe you can if it's love at first shot! </p><p>It's equally important to research your chosen copy to ensure it's not been used already by another company. You can't repeat a copy. It's against the law. Do well to get reviews from people regarding your copy. This is important because consumers' perceptions could differ from those of producers. In this regard, you must attempt to view your copy as both parties would. </p><p>Kindly note that you are selling to "emotional beings." So yeah, you could speak or appeal to their feelings to create a bond if you're creative with your copy. Regardless of the format of your copy, make sure it conveys the correct message.</p><p><br></p><p></p> <p></p><p>All copies matter!</p><p><br></p><p>Lagos is actually the Centre of Excellence!</p><p></p> <p></p><p>Learn Unlearn Relearn </p> <p></p> </span>
More insights from
Samuel Ibok
Samuel Ibok
Lagos, Nigeria
Before You Click Send
In
People and Society
This post is not for everyone. There's a lot of rage and crazine...
Samuel Ibok
Lagos, Nigeria
Cause Of Death-Ignorance
In
People and Society
Picture this: A facility where fire extinguishers are produced and ...
Samuel Ibok
Lagos, Nigeria
Partnerships
In
Business Development
This morning, I went to buy just Akara, but I ended up buying Akara...
Samuel Ibok
Lagos, Nigeria
Rela'y'Tionships
In
Relationships
One of my favourite track events is the 4x100m relay race. Against ...
Samuel Ibok
Lagos, Nigeria
The Land Of Promise
In
Nigeria
Most people live their lives without seeing true beauty. Most Niger...
Samuel Ibok
Lagos, Nigeria
Reward Yourself
In
People and Society
Am I the only one who has observed the trend of people not giving...
Samuel Ibok
Lagos, Nigeria
Daddy Oyoyo
In
People and Society
If you grew up in Nigeria and you're in your mid- or late 20's, I b...
Samuel Ibok
Lagos, Nigeria
So You Think You Can Sell
In
Business Development
Hello everyone. I honestly feel like asking how market! Lol. ...
Samuel Ibok
Lagos, Nigeria
Feedback
In
Business Development
Like many people, I agree to the idea of occasionally receiving...
Samuel Ibok
Lagos, Nigeria
Twilight
In
Nigeria
Sometimes things fall apart before they fall into place. In 2019, ...
1
183
0
Samuel Ibok
is the most viewed writer in
Africa,
Business Development,
Nigeria,
People and Society.
follow
Hi, it's Samuel, thanks for reading my insights.
I'm a Creative Writer and Poet on a mission to Tell Stories That Torch! You can find some of my works below
https://www.instagram.com/p...
Insights for you.
Samuel Ibok
Writer @ The Handshake
Lagos, Nigeria
In People and Society
The Matrix Reloaded: In God's Name
I believe that "no matter how poor the African continent is, the economy of its churches remains buoyant." In many regards, they are our trophies a...
1502 views
4 upvotes
2 comments
Samuel Ibok
Writer @ The Handshake
Lagos, Nigeria
In Africa
The Resource Curse
Whenever I think of the plight in Africa, a certain song from my childhood days comes to mind. Some have food but cannot eat; some can eat but...
876 views
5 upvotes
2 comments
Samuel Ibok
Writer @ The Handshake
Lagos, Nigeria
In Business Development
EVEN TECH BROS GET BROKE!
You'll agree with me that the world has changed and technology has been one of the major drivers of change. The nature and content of jobs have c...
724 views
2 upvotes
1 comment
Samuel Ibok
Writer @ The Handshake
Lagos, Nigeria
In Nigeria
The Land of Promise
Most people live their lives without seeing true beauty. Most Nigerians think they've seen it all because they've been to a few places. My dear com...
422 views
4 upvotes
0 comments
Samuel Ibok
Writer @ The Handshake
Lagos, Nigeria
In Business Development
SO YOU THINK YOU CAN SELL
Hello everyone. I honestly feel like asking how market! Lol. I'm guessing some of you have come across the statement "everyone is selling som...
375 views
2 upvotes
0 comments
Samuel Ibok
Writer @ The Handshake
Lagos, Nigeria
In People and Society
BROTHERHOOD
Looks right, looks left Clears browser history Repeats I can still remember the first day I saw you. I remember where I was and who I wa...
356 views
5 upvotes
0 comments
Samuel Ibok
Writer @ The Handshake
Lagos, Nigeria
In People and Society
SOCIETY SAID
Whether or not you believe, the thought pattern in every clime influences the actions and inactions of its residents. It's crazy how the ideas of d...
355 views
4 upvotes
0 comments
Samuel Ibok
Writer @ The Handshake
Lagos, Nigeria
In Business Development
Monetizing Compliments
What crossed your mind when you saw the topic of this post? If you're like me, you'd probably start analysing whether it makes sense and how realis...
350 views
2 upvotes
1 comment
Samuel Ibok
Writer @ The Handshake
Lagos, Nigeria
In Companies and Firms
Bedrooms and Boardrooms
Read with your mind! One of the crazy things about the post-Covid era is the discussion about the ideal work environment. While we await the w...
333 views
3 upvotes
0 comments
Mwambo Kate
COO @ Enchird Technolog...
Yaoundé, Cameroon
In Business Development
THE POWER OF COLLABORATIONS
You all can agree with me that , today’s world is interconnected . Personally, I’ve had enough to learn on the importance of building meaningful co...
331 views
2 upvotes
1 comment
×
Comments
Share thread
Refresh
×
cancel
What is TwoCents?
×
×
Share the feed
×
Copy link
Twitter
Facebook
LinkedIn
Whatsapp
Share this post
×
Copy link
Twitter
Facebook
LinkedIn
Whatsapp
×
Insights
Views
Upvotes
Comments
Contributor score
Share this post
×
Copy link
Twitter
Facebook
LinkedIn
Whatsapp
Share this post
×
Copy link
Twitter
Facebook
LinkedIn
Whatsapp
Crop photo.
If "Crop" and "Cancel" buttons are not visible, scroll down.
×
The photo you are trying to upload is too large.
Please upload a photo smaller than 4MB.
×
The file you are trying to upload is not an image.
Please upload an image of the following types - PNG, JPEG, JPG, GIF, BMP
At least 800 characters. You can save your insight as a draft and it will update as you type.
×
Login to share insight
×
Oops!
Looks like
isn't setup to receive tips.
Be sure to check back later!
Close
×
Oops!
Looks like you have not setup your account to send and receieve tips.
No worries!
Click here to add your card details
Be sure to contact us if you have any questions!
×
Let
know you love
their content by sending a tip!
Show support.
Support beyond an upvote, comment or share.
Help grow TwoCents.
Encouraging other writers ensures quality insights.
Send Online
Copy tip link
Close