True
398;
Score | 472
Samuel Ibok Marketing Supervisor @ Crusader Sterling Pensions Limited
city Lagos, Nigeria
2653
66382
454
150
In Business Development • 2 min read • Nov 02, 2022 06:55a.m.
It's a copy!
<span class="html-content"> <p>I dare say that everything has a copy. Yes, everything. For those residing in Nigeria, you should know by now that every state has a catch phrase. For example, Benue- food basket of the nation; Akwa Ibom- land of promise; etc. For me, the most remarkable is Lagos: "This is Lagos!"... Crazy, innit?&nbsp;</p><p>Most organisations take copywriting seriously because it has the potential to generate new leads and revenue through conversions. Copywriting is basically selling with words.&nbsp;</p><p>It is about telling stories that touch and sell...&nbsp;</p><p>Feel free to use my definition, but please credit me!&nbsp;</p><p>The ultimate copy can sometimes come from a spark or something unusual. However, there are other factors to consider. First, your target audience. You must meticulously study and understand the lingo of your target audience. Notably, you need to understand their psychometrics and status. This would in turn determine the tone of your copy. Some words, I believe, are better suited to products aimed solely at women.</p><p>You don't sell guns with love words, or maybe you can if it's love at first shot!&nbsp;</p><p>It's equally important to research your chosen copy to ensure it's not been used already by another company. You can't repeat a copy. It's against the law. Do well to get reviews from people regarding your copy. This is important because consumers' perceptions could differ from those of producers. In this regard, you must attempt to view your copy as both parties would.&nbsp;</p><p>Kindly note that you are selling to "emotional beings." So yeah, you could speak or appeal to their feelings to create a bond if you're creative with your copy. Regardless of the format of your copy, make sure it conveys the correct message.</p><p><br></p><p></p> <p></p><p>All copies matter!</p><p><br></p><p>Lagos is actually the Centre of Excellence!</p><p></p> <p></p><p>Learn Unlearn Relearn </p> <p></p> </span>
It's a copy!
By Samuel Ibok
0:00 / 0:00
|
If you like my insights, you can encourage me by sending a TIP. Thank you!
Send tip
1
views 464
0 share
Samuel Ibok is the most viewed writer in
Africa, Business Development, Nigeria.
Hi, it's Samuel, thanks for reading & listening to my insights.
I'm a Creative Writer and Poet on a mission to Tell Stories That Torch! You can find some of my works below https://www.instagram.com/p...

Other insights from Samuel Ibok

Insights for you.
Samuel Ibok Marketing Supervisor @ Crusader Sterling...
city Lagos, Nigeria
People and Society
The Matrix Reloaded: In God's Name
 I believe that "no matter how poor the African continent is, the economy of its churches remains buoyant." In many regards, they are our trophies a...
2074 views
8 upvotes
4 comments
Samuel Ibok Marketing Supervisor @ Crusader Sterling...
city Lagos, Nigeria
Africa
The Resource Curse
 Whenever I think of the plight in Africa, a certain song from my childhood days comes to mind.&nbsp;Some have food but cannot eat; some can eat but...
1301 views
6 upvotes
2 comments
Samuel Ibok Marketing Supervisor @ Crusader Sterling...
city Lagos, Nigeria
People and Society
SOCIETY SAID
 Whether or not you believe it, the thought pattern in every clime influences the actions and inactions of its residents. It's crazy how the ideas o...
734 views
5 upvotes
1 comment
Samuel Ibok Marketing Supervisor @ Crusader Sterling...
city Lagos, Nigeria
People and Society
BROTHERHOOD
 Looks right, looks left&nbsp;Clears browser history&nbsp;Repeats I can still remember the first day I saw you. I remember where I was and who I wa...
728 views
5 upvotes
0 comments
Samuel Ibok Marketing Supervisor @ Crusader Sterling...
city Lagos, Nigeria
Literature, Writing and Blogging
THE MEETING
 Sometimes it takes one meeting for our lives to change forever.&nbsp;It was never Femi's intention to join the league of exceptional gentlemen know...
716 views
9 upvotes
5 comments
Samuel Ibok Marketing Supervisor @ Crusader Sterling...
city Lagos, Nigeria
Business Development
Monetizing Compliments
 What crossed your mind when you saw the topic of this post? If you're like me, you'd probably start analysing whether it makes sense and how realis...
708 views
2 upvotes
1 comment
Samuel Ibok Marketing Supervisor @ Crusader Sterling...
city Lagos, Nigeria
Mental Health
Broken Mirrors
 I've been on this green planet for 25 years, and I can tell you that humans are capable of great things. We are equally capable of terrible things....
705 views
2 upvotes
1 comment
Samuel Ibok Marketing Supervisor @ Crusader Sterling...
city Lagos, Nigeria
Relationships
Tables, chairs, and benches.
 My mom claims my dad couldn't resist her when he first saw her. I think it's called love at first sight. She carry am go where he no know. She equa...
690 views
4 upvotes
3 comments
Samuel Ibok Marketing Supervisor @ Crusader Sterling...
city Lagos, Nigeria
Literature, Writing and Blogging
OMÓ ÉSAN
 They say the apple does not fall far from the tree, but I was the exception, or I was supposed to be. I grew up hating my parents, who died when I ...
675 views
10 upvotes
4 comments
Samuel Ibok Marketing Supervisor @ Crusader Sterling...
city Lagos, Nigeria
Business Development
START UP AND DOWN!
 I think probably one of the craziest hurdles a startup can face is building the right team. The quote "teamwork makes the dream work" wasn't desi...
653 views
3 upvotes
1 comment
What is TwoCents? ×