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AI Prompt Engineer @ National Open University of Nigeria
Hustling Is Cool. But Is It Sustainable?
<p>We glorify hustle culture. </p><p><span style='background-color: transparent; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;'>Up by 5AM. </span></p><p><span style='background-color: transparent; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;'>Selling in your sleep. </span></p><p><span style='background-color: transparent; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;'>"<strong>Rest when you’re rich.</strong>"</span></p><p><br/></p><p><span style='background-color: transparent; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;'>But here’s the thing: <strong>most people burn out before they blow up.</strong></span></p><p><img alt="" src="/media/inline_insight_image/1000052818.jpg"/></p><p>I learned this the hard way. Two years ago, I was running my business like a machine—answering DMs at 2AM, skipping meals, canceling plans with friends because "the grind never stops." I thought exhaustion was a badge of honor. Then, one day, my body said <strong>enough</strong>. I collapsed from exhaustion, missed a huge client deadline, and my relationships were hanging by a thread. </p><p><br/></p><p>What’s the point of building a business if it <strong>destroys your body, your peace, your relationships</strong>?</p><p><br/></p><p>Hustling is necessary—<strong>sometimes</strong>.</p><p>But <strong>structure, boundaries, and systems</strong> are what make it sustainable. </p><p><br/></p><p>For example: </p><p>- I used to panic when a client needed last-minute changes. Now, I have a contract clause for rush fees. </p><p>- I used to work weekends. Now, my team handles emergencies, and I take Sundays <strong>completely</strong> off. </p><p>- I used to chase every shiny opportunity. Now, I focus on what actually scales. </p><p><br/></p><p>If you <strong>always</strong> have to be online, chasing clients, or fighting for attention— </p><p>You don’t have a business. </p><p>You have a <strong>cage with a smartphone.</strong></p><p><img alt="" src="/media/inline_insight_image/1000052816.jpg"/><strong></strong></p><p>It took me hitting rock bottom to realize: <strong>Rest isn’t laziness—it’s leadership.</strong></p><p><img alt="" src="/media/inline_insight_image/1000052817.jpg"/><strong></strong></p><p>Real entrepreneurs <strong>create systems that give them freedom.</strong></p><p>Not just work. </p><p><br/></p><p><br/></p><p>💬 <strong>What’s your own struggle with building a sustainable business?</strong></p><p>For me, it was letting go of control. I used to think "<strong>If I don’t do it, it won’t get done right.</strong>" Now? I trust my team, automate what I can, and protect my energy. </p>
Hustling Is Cool. But Is It Sustainable?
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Mishael Egbegi
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Mishael Egbegi
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