TwoCents | EASY BEGINNER'S GUIDE TO CREATING CONTENT

Content creation is both the easiest, and most difficult thing in the world to do. It's easy in the fact that it mirrors life; our experiences, thoughts, and daily activities are all materials waiting to be repurposed for different forms of media to get you clicks and hot takes. Some people walk around with a camera capturing every moment, so they later come back to view the footage and pick which parts they feel are good. For those without a camera or money for that excessive full-time form of content creation, it can also be overwhelming, draining, and anxiety-filled: What will I use for content? How do I turn this into the content? Will they like it? Will they connect to it? These are a few of the questions that run through the mind of anyone who decides they want to create good content. Though it may feel like a lot, it is not, why? Because as humans, no matter how different or far apart our experiences, cultures, and faces may be, we all are alike. In this lies the greatest cheat code of content creation; if you have had a thought or connect to something strongly, chances are that there is someone else in some distant part of the world that has had the same thought and feeling, just probably in a different language. So how do you create content? 1: Brainstorm: Before content is created, it must first be intentional. Though with creativity, the unplanned and unintentional still can have the greatest reactions as well. As a beginner, you need to think of what aspect of life you want to show, how you want your audience to feel, and do you feel anything from it. When you have this part out, you move to the next step.2: Create: Once you have the blueprint and foundation or topic you want to showcase, the next thing is to start as quickly as possible to get it out of your head and into the physical plane. Use whatever form of media suits your strengths, be it video, audio, text, or a combination of all. It is advisable to make short content. This is because of the speed at which content hits people on the internet. You want your content to be punchy, short, and attention-grabbing. This way your target audience can in a short period know if the content is for them or not.3: Edit: After you've created a work, the next is to make sure it is trimmed and presentable. All the excesses are advised to be taken out, and the content polished for the audience.4: Get it in front of people's faces: Once you've got the content published, you might think "okay, I've made my first content. Now to wait for others to see and love it". No, though the creative process is to get people to love your content. It won't matter if people don't know your content exists. So this is where the majority of the work comes in, because if you don't get people to see your content? It will never truly fulfill the purpose for which it was made. This is where your personality, ingenuity, and persistence come into play. For you to get people to see you or your product, they have to connect to you; your wit, humor, persuasion, or charm. This stage can be tricky, while you need to be in people's faces, you don't want to become irritating and make people tune you out. That would also not help you. It is advisable to find new captions, or ways to push your content giving space inbetween. This way people find the different captions entertaining and do not see it as spam. Generally, content should either entertain, inform or educate, or it can do all of them if you are very creative. It is most advisable that your content gives value or makes people feel good about themselves, that way they attach an emotion to your product. That is the superpower of what it takes to be a brand, and why celebrities are paid to promote content. The same reason why for example, C. Ronaldo shifting the product of a well-known brand had financial implications. If you would like a more in-depth breakdown on a particular aspect, feel free to comment on any of the stages in content creation you need a tip on, and I will make a more detailed guide.

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