<p>This is my journey as a start up brand owner</p><p><br/></p><p><strong>LIFE AS A START-UP BRAND OWNER</strong></p><p><br/></p><p>I had nothing but my dream. Tools? Yes — but no idea how I was going to get started.</p><p><br/></p><p>My name is Agunna Praise Chidiuto, widely known as <strong>Estrella</strong>, and I'm the upcoming CEO of <strong>Estrella’s Hub.</strong></p><p><strong><br/></strong></p><p>Honestly, life as a small entrepreneur isn't easy — I’ll give you that. I haven’t even fully started, and I’m already questioning my decisions, going through series of mental breakdowns.</p><p><br/></p><p>Well, I’ve decided to turn my hobby into a business, which means I get paid to do what I love. But here’s the problem.</p><p><br/></p><p>Did I mention I had tools? Nah — I borrowed them from my bestie, while I preordered mine to arrive <strong>next year</strong>. I’ve been using her set of crochet hooks to perfect my skills during the holiday, Did I also forget to mention that I'm working towards being a well known crochet artist amongst other skills? Well now you know but now school just dropped a bomb on me.</p><p><br/></p><p><br/></p><p>I have just<strong> ONE WEEK</strong> left to resume, which means I’ll be without tools for <strong>two whole months</strong>. My exploring is paused, and I don’t even have the funds to get the other equipment I need.</p><p><br/></p><p><br/></p><p>So right now, all I have is my Pinterest board, my hope, and pages full of written ideas.</p><p><br/></p><p>Well wish me luck and follow me as I document every part of the struggles and perks of a start up brand owner.</p>
At the end of the month, we give out prizes in 3 categories: Best Content, Top Engagers and
Most Engaged Content.
Best Content
We give out cash prizes to 7 people with the best insights in the past month. The 7 winners are picked
by an in-house selection process.
The winners are NOT picked from the leaderboards/rankings, we choose winners based on the quality, originality
and insightfulness of their content.
Top Engagers
For the Top Engagers Track, we award the top 3 people who engage the most with other user's content via
comments.
The winners are picked using the "Monthly Engagers" tab on the rankings page.
Most Engaged Content
The Most Engaged Content recognizes users whose content received the most engagement during the month.
We pick the top 3.
The winners are picked using the "Monthly Contributors" tab on the rankings page.
Here are a few other things to know for the Best Content track
1
Quality over Quantity — You stand a higher chance of winning by publishing a few really good insights across the entire month,
rather than a lot of low-quality, spammy posts.
2
Share original, authentic, and engaging content that clearly reflects your voice, thoughts, and opinions.
3
Avoid using AI to generate content—use it instead to correct grammar, improve flow, enhance structure, and boost clarity.
4
Explore audio content—high-quality audio insights can significantly boost your chances of standing out.
5
Use eye-catching cover images—if your content doesn't attract attention, it's less likely to be read or engaged with.
6
Share your content in your social circles to build engagement around it.
Contributor Rankings
The Contributor Rankings shows the Top 20 Contributors on TwoCents a monthly and all-time basis.
The all-time ranking is based on the Contributor Score, which is a measure of all the engagement and exposure a contributor's content receives.
The monthly score sums the score on all your insights in the past 30 days. The monthly and all-time scores are calcuated DIFFERENTLY.
This page also shows the top engagers on TwoCents — these are community members that have engaged the most with other user's content.
Contributor Score
Here is a list of metrics that are used to calcuate your contributor score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
4
Comments (excluding replies)
5
Upvotes
6
Views
1
Number of insights published
2
Subscriptions received
3
Tips received
Below is a list of badges on TwoCents and their designations.
Comments