What is propaganda? It is information, especially of a biased or misleading nature, used to promote a political cause or point of view.
The term “propaganda” apparently first came into common use in Europe as a result of the missionary activities of the Catholic church. In 1622 Pope Gregory XV created in Rome the Congregation for spreading the faith and regulating church affairs in heathen lands. (Lifted from American Historical Association)
So, while the term may have been created for action with a moral justification and cause, we have seen it morph over the years to mean something else. There is no better time to discuss this than election season.
With the birth of the internet, the gatekeepers and the old guards who restricted those who were not trained from airing their views were bypassed. There is not as much institutional control over information, this brought about a boom of growth because it gave easy access to information to those who needed it, no matter where in the world they were. We also learned an important lesson, every good thing, no matter how noble has its dark side, and this was EVERYONE had access to air their views.
What makes propaganda a real danger and threat is the fact that it looks like the truth and real information at the surface level. They put out actual footage; video, pictures, etc. So you think to yourself, if the picture or video is there then it's real. The said facts or evidence are in reality altered or warped to fit the narrative the publisher wants. So while two people get the same general information, the understanding of events is like Night and Day, completely different. In summary, you do not realize you are being played or manipulated.
While I'm a believer in freedom of speech, and expressing opinions, I know enough to know that freedom can only truly exist if there are laws, and rules guiding it, and consideration for your fellow man and his experience. This is the paradox of life, without restrictions, your freedom will impede on the freedom of another, ultimately resulting in misunderstanding and chaos. This is what in some ways began to happen more frequently with the news.
The point of this post is to help make you aware of when you are being fed propaganda, at least to some extent.
1. Slow down: The internet is a place where content and information hits us per second; especially if you have a great internet connection. The idea of social media is to flood the user with so much content that they do not have a second to get bored, because if they do, they leave. This is because each second you are on, engaging, increases the chances of you clicking on/ viewing paid ads or patronizing the business of someone else on the platform, which convinces them that the platform is a great place to do business, so they are most likely more convinced to click the ad button to boost publicity, aiding the loop that is the cycle.
This has a way of sucking us in, so much so that we react to things without thinking, completely on instinct. Have you caught yourself about to type something, then you go 'Nah, it's not worth it?’ The same thing happens when we see propaganda, we react without pausing to ask ourselves questions, "is it real, true, or why?" Asking why someone would do something is a good place to start, as it reveals the motives and what they stand to gain, which reveals more information the more you ask "why?"
2. Check the source: I know it can be exciting to see certain headlines, this is generally because they do that for a living and have mastered keywords and phrases they know trigger people, but when you read that caption or that short clip edited, make sure to check; is the site a trustworthy one? A gossip blog or page with a track record for factual news and not one that is more likely to post content to get you riled up just for profit.
3. Google and get the full context: In other words, do a mini search, few minutes of googling the news or searching for the full clip will let you get the full context or information. I can speak for 40 minutes about why men are providers for example, and one person will edit out a few seconds of my saying "women are meant to be taken care of by men," they could post captions heavily pushing that agenda and leave out where I say something like "but women should also learn to be resourceful and help support."
4. Check if other platforms have the same news: By this, I mean read-through to see the narrative reported. Students not allowed to write exams because of school fees payment is a normal occurrence we all know, as it is a business that needs money to pay its staff. But when it's reported highlighting the owner of the institution, it turns from just reporting the news to expecting a certain reaction targeted at the owner of the school.
5. Check the date: When people push propaganda, they can from time to time take old clips, and images presenting them as current to push a narrative.
6. Check your bias: Sometimes we easily swallow something because it agrees with our world view, thesame way we fight what goes against those views, no matter how glaring the evidence before us. Try to make sure that you take in information with an open mind, and most importantly, remember because you see it on the internet, does not automatically make it true.