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Insights from top contributors on TwoCents.
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Recent Sessions with some of Africa's brightest minds.
Doctoral Student @ MIT
STEM
HR Manager @ Pernod Ricard Western Africa
Companies and Firms
Senior Digital Communications Analyst @ Oando Plc
Business Development
Human Rights & Humanitarian Lawyer @ Avocats Sans Frontieres Humanitaires du Cameroun
Law and Governance
Creative Director @ Thalia Bespoke Nigeria
Beauty, Fashion and Lifestyle
Senior Writer @ TechCabal
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Managing Director & Computer Science PhD Student @ The Diasporic Group & Cornell University
STEM
Senior Lecturer @ The Technical University of Kenya
Law and Governance
Personal Brand Therapist | Bus Consultant | Relationship Counsellor | Content Creator @ NEST Consolidated
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Educator @ Covenant University
Education
Top answers from some of our sessions.
Thankfully, I never just dive into spending large sums of Naira, because of the space I work in, I am always able to see what's performing well and change gears very quickly. This is not to say that I have not had some campaigns perform poorly. In fact there was a particular campaign we launched in 2019, it did so well, and we tried it again in 2020 thinking because there are more people online, the campaign will perform better, but it didn't. In this situation, I simply laid out some of the assumptions we made that were wrong, some of the learnings, and how we intended to pick up the slack, because it was a campaign that contributed to our overall goal, so when we realised that we had fallen short, we needed to be creative about how we could get the same traction on other campaigns.
Toyin Jolapamo
Senior Digital Communications Analyst @ Oando Plc
Yes, we have lots of our youths doing great in the digital space. The ideas they have is out of this world. Very little funds are needed to create any solution around the digital space. All that is needed is the skill and the idea, that is all. Also, some Nigerians are running back to the country to start their businesses to be able to meet the needs of other countries. Someone met me last week about having a start-up around setting up charging stations for electric cars. If this is done, then electric cars will be available sooner than we think. We may have issues with power and bad roads, but I don't see it stopping the ideas of our youths The raw materials and people are readily available aside from the fact that you have to train them. Therefore, Nigeria is a fertile ground for digital entrants. It may be expensive at first but will become cheaper as time goes on. I hope I answered your question? Kindly feel free to get back to me with further questions.
Dr. Mayowa Agboola
Deputy Director/Coordinator @ Open and Distance Learning (ODL) & Curator, HSL
Hi Daniel, I think for this you just need to put yourself out there. Write more, put your writing online, on Medium, LinkedIn, even Twitter. Work towards becoming a contributor on platforms that are aligned with your style of writing. Build the right connections by going to writers workshops, interacting with the right people online, etc. Also, it sounds random, but make it clear you are a writer, use your bios wisely. At the end of the day, you want people to search your name and see your writing skills.
Toyin Jolapamo
Senior Digital Communications Analyst @ Oando Plc
Fortunately, some large tech companies have begun to democratize access to compute and offer free cloud services. I would check out Google Colaboratory that offers free GPU/TPU access to train models.There's no specific rule for determining what real-life problems can be solved with AI, if you have sufficient data and a solid understanding of what models can be used to solve the problem, then you can test it out!
Chinasa T. Okolo
Managing Director & Computer Science PhD Student @ The Diasporic Group & Cornell University
As I suggest above, this appeal to/for an African agenda is grand romanticism, not real politik. We know from theory and from empirical studies that top-down trickle-down approaches are unlikely to solve Africa's fundamental problems of poverty, illiteracy and disease. A look at AU for instance, suggests we are too focused on being like the UN, instead of recognising our resource constraints and cutting our suit according to our cloth. But beyond that continental body, what is the value addition of the 12-odd bodies duplicating activities across the continent? Eight of the 15 ECOWAS countries belong to UWEMOA, the only divide being that the latter are Francophone. Among SADC's 15 members, 4 belong to SACU, and 8 belong to COMESA. Some of these countries belonging to multiple organisations, paying millions in membership fees, cannot even feed their people at home! Good governance requires prudent management of government. The richer countries of Europe have a single primary membership body, EU...and NATO if you like. So why do we allow France to sponsor UWEMOA as a means of dividing ECOWAS? African countries are burning money they do not have in such organisations; but they also burn money internally through corruption. The bottom line is the failure of good governance on the continent.
Dr. Othieno Nyanjom
Senior Lecturer @ The Technical University of Kenya
Hello Sarah, I'm glad you found it useful. I just wish I had more experience working with a lot of other brands and also other experts. As you can imagine, our comms team in Oando will not have as many experts in the digital space as an agency that focuses on just digital. In my role, I have been able to work with agencies though so I have picked up a lot from them. I have also just made sure to upskill myself constantly and also worked for other brands in my spare time.
Toyin Jolapamo
Senior Digital Communications Analyst @ Oando Plc
Thank you, UK for this.Well, skill appears overrated sometimes especially technical skills.The reason is, all Architects ideally have the same skill-set technically. The differentiating factor however is what I call life skills. As such, I advise young professionals to have a blend of technical skills and life skills. So rather than work with the head & hand alone, work with the heart as well.I shared this background in order to say that, my life skills have served me more in my career journey across my expressions including leveraging Architecture. Life skills such as relational intelligence, people skills, leadership development, emotional intelligence, communication and presentation, resilience, goal setting amongst others. Check out some previous life skills I have trained on here http://youtube.com/abrahamowoseni
Dr. Abraham Owoseni
Educator @ Covenant University
We ask scenario questions and also probe further to get evidence, so we are able to make informed recruitment decisions.For example, rather than asking if you work well in teams, we can ask you to tell us about a time you worked in a team, what the objective of the team was, your role in the team, what obstacles you faced, what would you have done differently etc.Another option especially for fresh graduates is to group candidates and give them case study to discuss. We will monitor how they interact, the quality of their outcomes, etc to evaluate some of the competencies we are looking for.To improve, read about an organization before attending the interview. Prepare well, rehearse to improve your presentation skill, etc
Dolapo Onasanya
HR Manager @ Pernod Ricard Western Africa
I think the first question should be: does this problem actually need ML?
Chinasa T. Okolo
Managing Director & Computer Science PhD Student @ The Diasporic Group & Cornell University
Thank you for your kind words Segun!
Toyin Jolapamo
Senior Digital Communications Analyst @ Oando Plc
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